Hoardings or Highway Hoardings is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads and Highways. Hoardings present large advertisements to passing pedestrians and drivers. Typically showing witty slogans and distinctive visuals, billboards are highly visible in the top designated market areas. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility not only due to their size but because they allow creative “customizing” through extensions and embellishments.
Hoardings are generally placed along highways and busy roads at strategic places and crucial locations, which guarantees that people will definitely see your advertisement without fail. Moreover, as compared to other commercials and endorsements in newspapers, magazines, journals, tabloids or advertisements on T.V, radio, internet etc. the consumer or viewer cannot turn the page, flip the channel or click on “skip ad” on a billboard. Therefore, people are compelled to notice hoardings whether they like it or not. Another important advantage with hoardings is that most people travel the same route daily, such as with their commute to work each day. This works as assurance that they shall see your hoarding while passing through the same route, which makes it more likely to register the advertisement, the product, the service or the brand on their minds.
In this marketing avenue you get to place your hoarding advertisement wherever you feel it will have the most likely impact and will get the maximum viewing. You can also use hoardings in areas where reaching people is not easy, e.g. in rural areas where common mode of advertising becomes a bit tricky and costly affair. But by placing your hoarding advertisement along one of the main roads around the community or just outside the main village, you’ll greatly increase your chances of being seen.
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